Ponds White Beauty Advertisement

The object of this study is Ponds White Beauty Gita Gutawa version.

Ponds white beauty advertisement. In Ponds White Beauty advertisement the product being sold is a skin care treatment to lighten the pigment of your skin. The White Beauty products are skin-lightening creams popular in a number of different Asian countries created and sold by Ponds a division of Unilever. Hey guysIm so glad to share my TV adfilms with you hereGrateful for your love support and blessings.

All other creams make our skin shine and glow but this cream is special. This study will explore the value hidden that is displayed in the advertisement. The commercial tells the story of an Indian woman who was happily in.

As we learned during Joddi Aldens presentation on Globalization Transnationalism Citizenship and Migration whitening of advertisements is a frequent technique used to make models appear more than they actually. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy Safety How YouTube works Test new features. It visibly promotes the idea of whiteness as hegemonic a discriminatory idea already present within Indian social circles.

According to the advertisement this cream gives a woman more than any other average cream. The supposition of white superiority is not a myth and the Ponds White Beauty advertisement a product sold in Indian for skin bleaching substantiates this. The commercials use.

While this ad may seem unproblematic to some viewers it can be extremely offensive to others. The Ponds White Beauty ad uses white privilege to oppress women of colour. PONDS White Beauty Ad and the Fair Skin Fixation.

Ponds is a skin care company based out of Asia that provides a variety of creams for the purposes of anti-aging cleansing hydrating and whitening. In advertising Ponds White Beauty Facial Foam and Ponds Body Lotion on television portrayed through ideas language advertisements and purpose. Beauty Construction on Ponds White Beauty Gita Gutawa Version.